Fund The M • A • C AIDS Anti was created in 1994 to provide direct support to men, women and children affected by HIV / AIDS. This is the third largest donor and the fifth largest private institution that has donated on behalf of the Fight Against AIDS in the United States. So far it has raised more than $ 200 million through the sale of Viva Glam Lipsticks and Lipglass.
emphasize that the annual Viva Glam campaign last year, Lady Gaga featuring Cyndi Lauper has been the most sales generated in the 16 year history of the Fund M • A • C AIDS Fight. Thus
Fund M • A • C to Combat AIDS and Lady Gaga join forces again this year announcing the ambitious desire to increase the sales of Viva Glam to 250 million dollars for the next XIX International AIDS Conference to be held next July 2012. "I am incredibly passionate about this campaign and I firmly believe that the Fund M • A • C AIDS Combat has the power to create a real movement to combat not only AIDS, but to motivate men and women to become aware and protect themselves, wherever they are. It is an honor for me to feel part of a great cause. My new Viva Glam lipsticks are intended to remind people to live passionately, but surely. Be your biggest fan and protect yourself " says the singer.
This time the collection consists of the Viva Glam lipstick 2 Gaga, a subtle beige warm (18 €), and Viva Glam Lipglass 2 Gaga, neutral pink beige (16 €) , ideals!
Collection is available in limited edition from 1 April for six months and, as always, 100% of the sales of Viva Glam Lipstick and Lipglass is intended solely for the Fund and this will support projects to combat AIDS worldwide. Are you going to run out of yours?
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